Concept: In a Pickle (2022)—

This concept work came to be through a branding challenge/competition from Abi Connick (@itsabiconnick on Instagram). The prompt already included the company name along with a summary that a pickle making company wants to evoke a “fun, flavor packed” vibe.

Deliverables include: a primary logo, logo variations, color palette, jar label design, pickle jar flavors, and any extras.

While I didn’t win, I had so much fun creating the pickle character that tied everything together and ideating on logos. The extras include stickers and a pickle flavored whiskey.

Illustration
Branding
Typography
Packaging