Mr Coffee Specialty Refresh (2021)—

Mr Coffee is a well known and well loved brand (just ask Jimmy Fallon). Through Newell Brands, I worked on piecing together the Specialty Iced line, recipe books from other parts of the Specialty line, and renders of palette configuration. The new visual brand language is meant to speak to a younger audience with fun graphics and bright gradients.

Production
Typography
Publication
3D Rendering